The Story


The story of BYORK’s brands is the story of successful brand building. Brand building that is guided by our desire to build enduring consumer value inspired by listening and understanding our customer’s individual needs. Through this philosophy, we maintain a portfolio of highly-recognizable and desirable brands, such as BYORK by LORA HAYWORTH, LAEL, BYORK NY, all of which embody our core value of costumer relevance.

The driving force behind our success lies in the tremendous energy and dedication of our dynamic team of associates. BYORK, the foremost brand in women’s classic apparel provides the highest standards of quality in fit and design that our customers have come to appreciate and expect. Elegant but not pretentious, polished and perfected, the embodiment of modern American style, BYORK collection offers impeccable designed clothing that define a woman’s wardrobe, BYORK collection takes her from 9 am conference call to the midnight hour.

Life is an event – So wear it!